We have an amazing guest for you on the show today! Her name is Apryl Beverly, and she is the Million Dollar Word Stylist and the CEO of Word Stylist, the first female-owned flat-rate copywriting agency. Her team writes compelling content that has generated over $20 million in revenue for their clients. Hello conversions! She is best known for crafting spine-tingling sentences that propel people to smack the buy button. I’m super excited to dive in with her today! She will tell us how she fell in love with copywriting, how she got where she is today, walk us through the trajectory of her business, and how she grew it to be so successful, before giving us some tips on what to do with our own copy.

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Episode 86 | Copy That Sells: How to Be a Better Writer with Apryl Beverly

We have an amazing guest for you on the show today! Her name is Apryl Beverly, and she is the Million Dollar Word Stylist and the CEO of Word Stylist, the first female-owned flat-rate copywriting agency. Her team writes compelling content that has generated over $20 million in revenue for their clients. Hello conversions! She is best known for crafting spine-tingling sentences that propel people to smack the buy button. I’m super excited to dive in with her today! She will tell us how she fell in love with copywriting, how she got where she is today, walk us through the trajectory of her business, and how she grew it to be so successful, before giving us some tips on what to do with our own copy.

What we share about in this episode:

  • What Apryl says is the best thing you can do when starting your business (6:18)
  • What the biggest components are to becoming a better copywriter in your business (7:18)
  • Apryl’s recommendations for how move yourself out of the fear of being seen and start to really get into your own fun voice when you’re writing (9:00)
  • Four foundational components it takes to create a good piece of copy (11:17)
  • Her tips for using your experiences to point your clients or customers to a specific lesson that points them to your offer (16:30)
  • How to repurpose your content into the caption, page, opt-in, sales page, etc. (19:10)
  • An overarching sequence that you can use with email funnels to create the emotional cascade effect (28:40)
  • Misconceptions Apryl feels there are when it comes to copywriting in the online space (32:15)
  • An easy way to get started with storytelling (36:20)
  • A story that was hard for her to share that she feels was a game-changer for her (40:25)
  • The message she feels she is here to share with the world (45:00)

Links mentioned: Instagram

Episode 86 | Copy That Sells: How to Be a Better Writer with Apryl Beverly

We have an amazing guest for you on the show today! Her name is Apryl Beverly, and she is the Million Dollar Word Stylist and the CEO of Word Stylist, the first female-owned flat-rate copywriting agency. Her team writes compelling content that has generated over $20 million in revenue for their clients. Hello conversions! She is best known for crafting spine-tingling sentences that propel people to smack the buy button. I’m super excited to dive in with her today! She will tell us how she fell in love with copywriting, how she got where she is today, walk us through the trajectory of her business, and how she grew it to be so successful, before giving us some tips on what to do with our own copy.

What we share about in this episode:

  • What Apryl says is the best thing you can do when starting your business (6:18)
  • What the biggest components are to becoming a better copywriter in your business (7:18)
  • Apryl’s recommendations for how move yourself out of the fear of being seen and start to really get into your own fun voice when you’re writing (9:00)
  • Four foundational components it takes to create a good piece of copy (11:17)
  • Her tips for using your experiences to point your clients or customers to a specific lesson that points them to your offer (16:30)
  • How to repurpose your content into the caption, page, opt-in, sales page, etc. (19:10)
  • An overarching sequence that you can use with email funnels to create the emotional cascade effect (28:40)
  • Misconceptions Apryl feels there are when it comes to copywriting in the online space (32:15)
  • An easy way to get started with storytelling (36:20)
  • A story that was hard for her to share that she feels was a game-changer for her (40:25)
  • The message she feels she is here to share with the world (45:00)

Links mentioned: Instagram

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